🔥 THE LATEST TIKTOK TRENDS
#Castaways: Ahoy there! Leaning into those bossa nova vibes, this nostalgic children’s track has blown up on the platform over the past few weeks. TikTok creators are remixing and creating their own versions of the Castaways dance and/or turning the sound into meme-able moments. Some might say it’s one of those earworm songs that’s so bad, it’s good.
#WrongDoor: What started as a dad joke has evolved into an entire TikTok meme trend. The set up: imagine opening the “wrong door” to find a completely unexpected (and most likely hilarious) moment.
#SummerSchool: Creators are sharing their summer school stories on TikTok. Whether that’s a class they’re taking or a new activity they’ve started up, we can all learn a little bit more on TikTok this summer!
📈 TOP OF THE MUSIC CHARTS ON TIKTOK & SPOTIFY
Good 4 U by Olivia Rodrigo: This pop punk inspired track by musical sensation Olivia Rodrigo from her debut album Sour is dominating the charts and broke the record for most Spotify streams in a single week — 84MM! This is her third viral song off the album that gained wide appeal on TikTok, amassing over 1.7MM video creations on the platform.
Butter by BTS: The latest release from Kpop band BTS is also topping the charts after it went viral on TikTok recently. The brand has partnered with McDonalds to release their celebrity tray and special sauces that were accompanied by a custom branded TikTok effect (which gets activated when you scan the special sauce).
Kiss Me More by Doja Cat (feat. SZA): With over 2.6MM videos using the song on TikTok, it’s no wonder this song is still topping the charts. Creators have turned the song into a dance trend,as well as created meme-style posts that show off their awkward moments — all set to the irresistible pop beat and cool girl lyrics.
🎵 A LOOK INSIDE THE MUSIC
Olivia Rodrigo’s Good 4 U is not only a bop — it’s been engineered for virality!
This song pulls from pop punk inspirations like Paramore and the music video has nods to the 2000’s cult film Jennifer’s Body. All of which play into nostalgia and the 2000’s themed content that’s been over indexing with Gen Z on the platform.
The song length was also engineered with TikTok in mind. Most music choruses start at 45 seconds to a minute into the song. But knowing how important that first 30s is on TikTok, Good 4 U’s chorus starts at 28 seconds as a way to hook the listeners early.