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TIKTOK TRENDS UPDATE: 7/26/2021

🐔 Thick Thigh Summer for Wingstop/Thighstop

What do you do when there's a chicken wing shortage? Well, it's time to dig into some thighs of course! Wingstop has rebranded to Thighstop on Doordash and is offering consumers the chance to enjoy juicy chicken thighs on demand.


We partnered with Wingstop to create the ultimate 'Thick Thigh Summer' anthem that inspires consumers to kick back and enjoy the summer with a plate of thighs from #Thighstop. Leveraging music trend data and music audience insights, we pulled inspiration from pop and hip hop artists like 24KGoldn and Lil Nas X to create a vibey track with tongue in cheek lyrics that give a nod to ordering Thighstop on Doordash in a way that feels authentically TikTok.




TRENDING ON TIKTOK

  • #FrozenHoney: Another viral food trend has emerged on TikTok in the form of frozen honey! This trend that has amassed over 327MM views has got us all throwing honey in the freezer to try this gooey sweet treat for ourselves.

  • Bezos by Bo Burnham: The earworm song from Bo Burnham’s latest Netflix special has turned into a viral trend where creators are sharing their before and after photos set to the lyrics “look at where you came from, look at you now.” The song has also charted at #1 on Spotify’s Viral 50 due to its popularity on TikTok.

  • Smores Hack: It’s never too early to start enjoying s'mores by the campfire! This viral TikTok hack will change the way you make this fall staple.



TOP OF THE MUSIC CHARTS ON TIKTOK & SPOTIFY

  • Beggin’ by Måneskin: This 2017 hit from european rock’n’roll band, Måneskin, has risen to the top of the Spotify charts thanks to the song becoming a viral TikTok trend — with over 7.7MM videos created.

  • Industry Baby by Lil Nas X: The latest release from Lil Nas X has become an instant hit thanks to the rapper’s memes on TikTok — amassing over 34K videos and counting.

  • Stay by The Kid LAROI and Justin Beiber: Another bop coming from The Kid LAROI and Justin Beiber that is topping the Spotify charts and gaining traction on TikTok with over 147K videos created on the platform.

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