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  • Writer's pictureSong Candy


🐔 Thick Thigh Summer for Wingstop/Thighstop

What do you do when there's a chicken wing shortage? Well, it's time to dig into some thighs of course! Wingstop has rebranded to Thighstop on Doordash and is offering consumers the chance to enjoy juicy chicken thighs on demand.

We partnered with Wingstop to create the ultimate 'Thick Thigh Summer' anthem that inspires consumers to kick back and enjoy the summer with a plate of thighs from #Thighstop. Leveraging music trend data and music audience insights, we pulled inspiration from pop and hip hop artists like 24KGoldn and Lil Nas X to create a vibey track with tongue in cheek lyrics that give a nod to ordering Thighstop on Doordash in a way that feels authentically TikTok.


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