TRENDING ON TIKTOK
#PastaChips: The latest food trend to go viral since the feta pasta recipe! This delicious snack has creators air frying cooked pasta in a variety of seasonings to make a crunchy and tasty treat.
#itcostthatmuch: It cost that much because it takes hours! This viral song is the backdrop for artisans to share the time and effort it takes to create one-of-a-kind pieces.
#Buffering: Combine a TikTok effect and with a hilarious sound, and you’ve got a viral trend that applies to almost any situation 😂
TOP OF THE MUSIC CHARTS ON TIKTOK & SPOTIFY
Nobody by Mitski: This indie song gained huge popularity thanks to TikTok with the chorus becoming an instant meme — perfect when you just want to run away from an awkward situation.
A LOOK INSIDE THE MUSIC
We all knew Ed Sheeran was a vampire right? Or at least expected it anyway… He’s continually demonstrated his supernatural musical abilities throughout his career, writing multi-genre pop bangers with the likes of Eminem, Justin Bieber, and Cardi B, and the list just keeps growing.
Sheeran is more than just coming out of the shadows in 2021 — he’s Iron-Man style slamming back into pop culture dominance with the concrete cracking beneath him, signing a “mega deal” effectively making him the new face of TikTok. Donning vampire fangs in the music video, his latest chart topper “Bad Habits” is the kind of dark infectious pop magic that most artists only hope to grasp once in their career, but Sheeran seems to conjure these audible tempests at will. With 2021 off to a raucous start for Sheeran, his influence on our pop culture landscape is all but omnipresent. If you’re not already, now would be a good time to keep a finger on his pulse… if there is one. 🧛
TIKTOK’S ALCOHOL POLICY
TikTok does not allow ads from alcohol companies at this time. See their full policy, here. For any brands looking to make a splash with a social trend music campaign, we recommend Instagram Reels and YouTube shorts.