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TIKTOK TRENDS UPDATE: 8/23/2021

🔥TRENDING ON TIKTOK

  • #PumpkinSeason It’s never too early to start Pumpkin szn! TikTokers are already sharing their excitement and love for all things pumpkin spiced, fall themed, and cozy.

  • Outfit Transition Trend Creators have found a fun new way to show off multiple outfits! This trend uses a transition and cut effect where creators throw an outfit on the ground and magically appear wearing it, all set to a remixed viral song.

  • A Convo With Your Younger Self This heartfelt trend has creators sharing advice and life updates with their younger selves — highlighting the resilience we all build going through tough times and how it all works out in the end.

  • Let’s Groove Tonight Dance Another viral remix of an Earth, Wind and Fire song has taken off on TikTok. This time, creators have come up with a fun, meme-worthy, and easy to recreate dance.



🎧TOP OF THE MUSIC CHARTS ON TIKTOK & SPOTIFY

  • TikTok - The queen of TikTok herself, Megan Thee Stallion, has another viral hit with Cognac Queen. While TikTok star turned musical artist Bella Poarch’s latest hit song INFERNO with Sub Urban has also amassed wide popularity on the platform.

  • Spotify - All of the top 5 songs charting on Spotify have amassed millions of video creations and views on TikTok — like the Kid LAROI and Justin Bieber’s STAY, Måneskin’s Beggin', and Olivia Rodrigo’s good 4 u.




A LOOK INSIDE THE MUSIC

STAY by The Kid LAROI feat. Justin Bieber

With an 80’s synth-wave flare, similar to the success of artists like The Weekend, the Kid LAROI and Justin Bieber’s new bop has all the working pieces to be 2021’s summer “Take On Me.” In a landscape where the “Future-Retro” sonic aesthetic has taken TikTok, and subsequently the Billboard charts, by storm it once again proves that we’re all craving a heavy dose of nostalgia these days. Since the song’s release, it has been turned into a massive TikTok booty shaking dance trend (+3.1MM videos), where people film themselves dancing to the song!



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