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  • Writer's pictureSong Candy

'Tis the Season for Holiday Campaigns!

Did you know: 1 in 2 TikTok users have discovered a new brand or product on TikTok?

With the holiday season nearly upon us, the content possibilities are endless – and so are the creative marketing opportunities. From gift ideas to what to wear to holiday parties, it’s time to solidify your game plan to make your brand stand out during the most wonderful time of the year 🎶

And since the holiday season is the perfect time of year for festive music, consider creating an original track to be the soundtrack of your campaigns.

Last year we partnered with Kohl’s, who wanted to connect with their customers by encouraging them to showcase how they "give with all their hearts." Using a branded hashtag, Kohl's fans used an original track created by Song Candy to pair with TikTok video submissions, highlighting special family traditions, holiday merriment, and memories in the making. The custom track served as the soundtrack for the brand’s official TikTok hashtag challenge that amassed over 5.4B hashtag views!

We also created a song for Ikea’s holiday campaign which featured a hosting challenge with a catchy, original tune called “Feels Just Like a Holiday.” "Music is always something people gravitate to, and it has an even more special place in people’s hearts during the holidays,” said Ikea U.S. marketing communications manager, Christine Whitehawk.

Whether you’re ready to dive into creating a full campaign concept or are interested in a custom holiday-themed song for your brand, drop us a line and let's brainstorm something festive together! 🎄🎶

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